Best Seasonal Promotional Products – 10 Summer Favorites

Spring is in the air, and lazy summer days will be here before you know it. Beach vacations, golf outings, picnics and cookouts, summer sports, and all types of outdoor activities are on the verge of their annual breakout. Did you know that only 20% of product recipients keep cutesy promo freebies, but a whopping 75% keep useful ones? When you plan your summer promo giveaways, remember that the greater the frequency of use, the less cost to you per impression. To get you thinking, here are 10 popular summer promo items that people use again and again. Branded Beach … Continue reading

10 Sure-Fire Ways Promotional Products Really Work Based on Research

10 Sure-Fire Ways Promotional Products Really Work Based on Research Promotional products have been used in the United States since the 1789 election of the first President, George Washington. Last year, industry sales hit a record-breaking $21.5 billion, the sixth year in a row of growth. It’s safe to say that history has proven the effectiveness of promotional products as sales tools for over 225 years. If you still don’t believe that giving away freebies leads to higher sales, keep reading. Here are ten research-based, statistically backed benefits of promotional products, compiled by Promotional Products Association International, that may have … Continue reading

How to “Be the Change” This Election Year and Remain Positive

How to “Be the Change” This Election Year and Remain Positive It’s that time again. Every four years, American voters have an opportunity to make their voices heard via nationwide elections for President. This year, 34 Senate Seats and all 435 House seats in the U.S. Congress are also up for election. This particular election cycle has stirred fervor around many hot-button political issues. Emotions are high, and no candidate is a shoo-in. Now is the perfect time for you or your organization to throw your efforts behind a particular candidate’s ideology and be the change you wish to see … Continue reading

Develop a Brand That Breaks Through the Deafening Silence

What it means to be a household brand seems an elusive ideal. However, it can be done. Look at Google: They’ll tell you so. It seems the secret to maintaining relevance is to build a brand with meaning. A brand is more than just words. For people to pay attention to you they have to love you. Literally. A brand name is there to stand for your company and its ideas and products. In order to create the intangible something for your brand, you need to break with the old and come into the new. Therefore, start off a new … Continue reading

Does Your Promotional Swag Bag Have Swagger?

It is not news that when you go to a conference or a trade show you come home with new ideas, new inspirations, and a whole lot of new stuff. The swag bag trend is now so ubiquitous that conference goers will be disappointed if they aren’t handed something at your booth. Therefore, in an effort to keep up with the Joneses, many companies carelessly assemble their conference swag and hope that it will generate buzz. Don’t be like them! A boring bag filled with run of the mill trinkets may not make it further than the next garbage can. … Continue reading

Successful Tradeshow Tips

It’s always difficult to make your brand stand out among rows and rows of booths that are seemingly all the same. Trade shows are the perfect place to make yourself known and to make new connections. If you’re willing to invest the time and money, it can make all the difference in how successful your next event will be. Here are some essentials to keep in mind when planning a trade show event. Keep Yourself Organized At trade shows, you’ll need to keep countless business cards, flyers, and other papers organized, not only to look professional, but also to keep … Continue reading

Marketing for Small Businesses

Marketing your business can be a very costly process, and not all of us have the budget of big companies to pay millions for ads or marketing specialists. However, with enough creativity and smart budgeting, you can still have a successful marketing campaign. Despite its importance to your success, it may be difficult to create a marketing plan that won’t break your budget. Especially for small businesses, it’s important to take advantage of unique but budget friendly marketing opportunities to get your brand known. Here are some ways of marketing your business cost-effectively. Host an Event For small businesses or … Continue reading

Improving Productivity

Successful firms have several strategies for creating successful employees and business relationships. Creating a company culture that promotes teamwork, proper work-life balance, and a passion for their brand both improves productivity and dedication on the part of workers. It’s important that they feel the business and its goals and products are with them and are a deeper part of their life. All of this isn’t just for your employees, but your customers, who will benefit most from a passionate employee. The case for promotionals can be seen in the improvements in employee productivity and retainment when put into practice appropriately. … Continue reading

Developing Brand Identity

One of the most important parts of your business is your brand. It defines who you are, and it needs to be carefully developed to ensure that it authentically reflects your company. You need to decide how you want to be perceived by people, and highlight what sets you apart from your competitors. A creative and strong brand will keep your customers loyal and happy, and this is crucial to a business’s success. Here are some things to consider when developing your brand identity. The Physical Aspect The physical and visual part of your brand is arguably the most important, … Continue reading

Benefits of Promotional Products

Let’s face it: Marketing is hard, and choosing the most effective, affordable, and meaningful products can be a challenge for anyone. Businesses and marketing professionals alike are often struggling to find the best possible way to either acquire new customers, reward employees, or simply get the brand exposed. In a world with constant advertising and a bombardment of ads coming from all over, it takes a keen eye to look for new and innovative ways to build brand loyalty and spread awareness of the company goals and culture. It’s the difference between a somebody and a nobody, and it can … Continue reading